An entire book could be written about all the various ways to expand a business. Naturally you want to spend your time on marketing tasks because that's the most important thing. Anytime you are creating new points of contacts with other business owners, then you're networking. If you have an offline business, then you know about the Chamber of Commerce if you're in the US. One valuable activity you should engage in is discovering all the various networking mistakes that will cost you business. You want to stay clear of any mistake regardless of size, but anyway just check out these particular mistakes because you don't want them in your life.
Learn the art of listening, and there are definite skills you can learn so you avoid embarrassment.
What if they talk to you, and then ask you a question you can't answer because you were not listening? You can find some really good CDs about listening and communications and they're worth your time. But if you mess up a good conversation then you can kiss it all goodbye because that person will remember it. Why you wouldn't want to listen to someone is beyond me because you're there in the first place for networking. Did you see the possibilities for what can be done in your web business? One thing is certain, though, and that is perhaps 99% of any kind of online venture can stand to have more promotional methods put to work. Perhaps the worst thing any business owner can do is start taking success for granted and becoming ungrateful for it. We have read and heard about so many things over the years, and all the unfortunate things that happen to people are often partially self-inflicted in some way. Even with a powerful method using Facebook marketing, you will never get to the point where everything is totally hands-free, nor do you really want to do that. Look at SEO, search engine optimization, and with that you can never truly stop working on it because if you do then other will be gaining on you.
When you're networking, you're planting seeds that hopefully will grow into something - it takes time. If you are truly lost about how things work with networking, then it's time to do some independent reading and learning. It is about forming a relationship with someone so that they want to help you when the time is right. This is a lot like cold calling which is a complete numbers game; networking is very much the same. You'll need to have the right attitude with business and keep moving forward all the time.
You need to conduct yourself with some integrity when you're networking, and there are some things you just shouldn't do. The last thing you want is to destroy your name, and maybe you can do that in your local area which will not be good for business. Large corporations can get away with doing bad things, but it's not the same for the small business. If you live in a small town, then you should know full well that this is unacceptable. So, unless the other person offers to hook you up, don't even try to use someone to get yourself ahead.
Think about going to school when growing up - it was nothing but networking and so this is just a little different. If you make any of the major mistakes we've talked about here, however, you can cost yourself quite a lot of potential contacts. Seek out the networking professionals, and then you can find out exactly what to do.
Wednesday, August 8, 2012
Business Networking Mistakes to Avoid
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