Keyword Selection And The Success Of Your SEO Campaign

Keyword Search Analysis

Keyword selection is the primary step in any search engine optimization (SEO) effort. You need to get it right so the entire strategy would work. If you get it wrong, then all else would be worthless. In this article, we will talk about the process of choosing keywords, how you effectively place them in your site, as well as the tools available for them.

First, you ought to know that keywords typically refer to a set of words that are related with your niche. These are the very same words which online users would be typing on the search field of their favorite search engines. The logic in using them is to make sure that search engine spiders would "crawl" onto your content and point the searchers to your site.

Now, because these keywords are going to be in the head of the internet users, one of the best things to do is brainstorm with a group of people, preferably those who are in your marketing team, in order to decide which you would use. They will likely represent the thinking public well. In case that you are managing a business on your own, you can still brainstorm with other people such as family and friends. They can help you a big deal in the process of selecting keywords.

Once you're done with brainstorming and you've already trimmed down your choices to two or three keywords, you can further decide which would work best by using some keyword selection tools with the help of an SEO expert. These tools are readily available online so you won't have a hard time finding them. Some tools are free while some are for a small fee. If you're a first-timer, it won't hurt to go for the former as they will provide you with the basic information you need anyway. It can tell you other related terms as well as their popularity and competition. These details will help tell which terms can truly maximize your chance for success.

When using these tools, what you must have in mind is to pick the keyword that has a significant amount of monthly searches but has a relatively low amount of competition. See, even if you pick one that is searched often but is used by everyone else, your chances of succeeding becomes slim too. Websites which update their content more often and ensure that everything is of high quality would naturally have a higher chance of being noticed by spiders and the online public.

Apart from choosing the right keywords, another crucial factor is their placement. You can't just put them everywhere and use them as often as you want. The ideal places they must be in are the title tags, headlines, and the content pages. In the content, spreading them three or four times at the first, middle, and last paragraphs would suffice. Just make sure they sound sensible with the rest of the paragraph. Otherwise, your content would sound very unprofessional. Now, who would want to go on reading something like that?

Keyword selection and its proper placement may take more effort and time than you would wish to, but, as long as you are willing, then there's no reason why your SEO investments won't bring in results.