The Art And Science of Backlinking For Long Term Growth

Many website owners use link building in order to publicize and drive more traffic to their sites. This method has become an integral part of any online marketing campaign because all search engines rank your site based on the links that are pointing to your site. You have to go about link building in the right way, however, and to do this it helps to be up to date with the latest search engine formulas for ranking websites. If you want to get the most out of your link building efforts, you should try to get as many one way links as possible. This differs from the technique of seeking reciprocal links, and it's a little harder. Getting one way links, however, is something worth striving for, as it can help you reach page one on major search engines such as Google. In this article we will be going through some workable tips to help you make your link building campaign successful. Do not feel alone if you are experiencing doubts and feeling like your new business endeavor is way too much for you. Those who have established businesses making use of will identify with those feelings very well. Using outsourced labor can be very helpful for leveraging time; however that is most likely not a viable option for most people. We will delve into alternatives that will work well with what we have just mentioned. While outsourcing can work very well, you can encounter some challenges if you do not know what you are doing in the first place. When it comes to using freelance help, you have to plan well and know what is necessary to increase your chances of hiring the right people.

Relevance is the key to high quality backlinks. You have probably visited websites that had links going to sites that were about something completely different in terms of subject matter. Search engines have to satisfy their customers, and the way they do that is by delivering the most relevant returns for a given search query. Ok, same concept, but the thing is that your backlinks will give you more link juice when they originate from same theme sites. The way it works is that you will need less links if they come from relevant sources. Just remember that backlinks from sites relevant to yours is more desirable.

One other method that has been around for a few years uses the Squidoo Lens which is just a third party platform for hosting content. These lenses are an excellent source of good backlinks, as well. What you do is find a keyword phrase that you want to use, and if it is available at Squidoo, then you can build a lens in less than an hour. Anchor text with relevant text is the best way to go with links, and you can have that on your lens.

If you are a member of any online forums, you are probably aware that you can create a signature that is included when you make posts, and this can be a link. Find forums that get a high amount of traffic that are related to your niche, and participate frequently on them by answering questions and starting threads of your own. Once people start seeing you as an authority, they will want to check out your website, which is exactly what you want. What makes this so valuable? You are not only getting valuable, relevant links, but also direct traffic from people interested in your niche. Knowledge is power in IM and SEO, so always keep learning and taking action. If you do drop the ball and your position falls, then you will have to put in a lot of time and effort to regain lost ground.