Any person with a blog has to be concerned about retaining visitors once they land on the site. What this is really about is the bounce rate which is the amount of time people stay on your blog. If you ever wondered what you can do for your blog, then this is the one area to improve. That is the topic of our talk today, so we have some important guidelines to offer.
One of the mistakes that you need to avoid at all costs is publishing content that has been copied from somewhere. You have to focus your efforts on creating original content for your blog because people that visit your blog will want to find something new. But, this relates to bounce rate because it most likely will impact it in a negative way. Ultimately this is your blog, so you will pursue the path that all of us have and see how it goes.
We know there are many cool things you can put on your blog, but just remember they can have a potentially negative impact. If visitors immediately see a lot of things hitting them, then that could turn off some people. If you really like all the cool blog toys, then maybe you have to exercise some restraint. Definitely avoid having a high number of colors because that can take away from the content. There are many good blogs that fail to grasp the attention of the readers just because they made the overall design bulky.
Helping your readers navigate from one post to another easily is critical. Consider that folks will notice if your navigation is a pain to deal with, and people online do not like pain. A word of caution is for you to avoid making it all too complex and hard to understand. When you make things good for your readers, then they will notice it and it is good. If people look at your blog and it looks confusing, then you know what comes next.
Do not neglect your influence that you have with your content, and it must be solid and high quality. You also realize that you are not alone out there, and your competition will be working on their content, too. As you have read, there are quite a few things impacting your bounce rate, so discover more about them. Work hard to give your readers the best you can, and that will make a huge difference.
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