If you are going to create a business blog, or you have one, then you must retain visitors once they are there. Maybe you have heard about bounce rate and why it matters so much, but that is the metric to key in on. Regardless of the type of blog you run, it's important that you work on reducing the bounce rate. In this very article, we give you three solid and actionable strategies to bring that number down.
For some time now informed bloggers have been placing related post links after each post, and you should do that too. The net effect here is easy to figure out, and people spend more time on your blog.
When you have related posts suggestions at the bottom of content, give that a week or two and notice the positive changes. Keep in mind this is a proven method to keep people on your site and interested, so do not ignore this and take action.
Make every effort to publish content to your blog at least three times a week if not more. People like blogs that have tons of solid content on them, and new visitors will see that content and explore more. Content and other factors are important to your bounce rate, so just be sure you cover the content part. If you want to do something about a high bounce rate, then you need to approach it with a serious attitude.
Pay a lot of attention to the headlines you give your posts because those are the sales letters for your content. You know what the gig is about bounce rate, so you have to make your titles killer and sink their teeth into readers. The titles are important for all of your posts, and you cannot get lazy and write the first thing that comes to mind unless it really is great. Writing great titles comes from knowing what makes a great title, studying them, and then writing as many as you can.
Every single step that you take to make your blog more resilient and engaging will go a long way. Do not forget about browser load times, and that can be adversely effected if you have a ton of plugins.
Not only can you have an impact on bounce rate, but all else will follow suit. When you apply what you have learned, then you will see the positive results for your self.
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