Google's motives were good when they released the Panda update. Panda was created as a way to purge peoples' search results of all of those spammy feeling websites that had started to take control. You know how from time to time you search for something in Google and are given a single horribly written article that is published on ten different sites? Google Panda really wants to keep that from occurring. It just wants to help people get good and appropriate search engine results and not just be met with spam that is designed to game a system and to increase ad profits.
That's great and all, but as an Internet Marketer, it is natural that you'll be worried about the changes that this has wrought throughout the market. Places just like HubPages and Ezine Articles have been hit especially hard, which might have been where a lot of your website traffic was originating from. This does not mean, however, that you are certain to become a failure. Not only is that not true but the opposite is true: now your traffic will be very targeted and more interested in purchasing what you have to sell to them. Obviously this will depend on your ability to work within the system.
So just what do you do?
Avoid keyword stuffing your site content. Focusing on a handful of keywords or phrases is good but stuffing them in where they really don't belong is not good. This is one of the more important rules in content writing--particularly today. Panda has improved the intelligence of the Google bots. These spiders will know when a keyword is naturally used and when it is being overused.
Your site needs scheduled updates. This can be through the addition of an article. It can be through a blog that sees updates frequently. It could be because you're constantly polishing your content. You can select any method you like but do it frequently so that Google will keep returning to your website. Google, especially since the Panda update was released, gives more value to websites that happen to be active. The longer you go between changes, the lower you will be in the search engine rankings.
Exclusively post 100% original unique content. You should not settle for reformed PLR articles. You shouldn't publish articles you found in open source article directories to sub in for content. Even if the content just looks duplicated you can be seriously penalized by the Google Panda update. The publishing of used content is a truly fantastic way to make certain that Google's bots and spiders do not crawl your web site. That will not be healthy for your bottom line, will it?
You want to work as hard as you possibly can to publish and earn links--both inbound and outbound. Your best option is to actually earn links from web sites which have the best reputations possible. Using directories and traffic funnels won't help you fake your reputation with Google any longer. They will look at source of the link to make certain that it is legit. This means that you need to literally earn the backlinks you get.
There are plenty of things you could do to make certain your site and business are Panda compliant. Most of them are little more than good sense. You know what you hope to find when you do your own lookups, make certain your website matches what you are thinking about. When you do this, you have nothing to worry about.
Read more SEO information from Rick Porter
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