Off Page SEO for Long Term Results

Aside from SEO techniques that are on page, you also need to focus on off page strategies to help your site rank. If you're new to online marketing, this may sound complicated, but it's not really that difficult. We'll now take a look at some principles of off page SEO that will make it easier to get your site ranked highly by the search engines.

Primarily, you should center your attention on obtaining a greater number of backlinks from websites which have a high page status. The grounds for this is, search engines such as Google put a lot of stress on the starting place of the backlink and give it power in accordance to that. So if you get a backlink from a site that's PR 6 - it's obviously going to tell the search engines that your website is important enough to get a backlink from a high page rank site. Even if the backlink you're getting form is a site that has a nominal PR, it still has merit for linking to that a site that doesn't have any PR.

When it comes down to off-page SEO, the search engines basically look at the type of backlinks you're getting from the other sites. The more trusted your referrer sites are, the more valuable the backlinks are to the search engines. A backlink from popular web directories like DMOZ and Yahoo! Directory are enough to put your website in the elite league. Apart from these directories, there are many more web directories on the Internet that you can search and submit your site to. Make sure the directories you link to aren't spammy or untrustworthy. Factors such as how long your domain name has been registered also need to be considered. This is important because illegitimate domain names are rarely used for longer than one year while legitimate ones are registered for several years. This may not seem like a big factor but making sure your domain name is registered for more than a year makes a good impression on the search engines.

To be successful with on page SEO, you need to abide by the rules laid out by Google and live up to their expectations as best as possible. Even though other search engines like Bing and Yahoo! matter, what your focus should be on is Google. This is the reason you should never pay for traffic or links. This will not only bring you low quality traffic, it will also raise a red flag with Google, as they don't like websites that get into link buying. Everybody wants more from their business such as profits, and testing and tracking is one of the surest ways to get more. Talk to people in a good business forum for IM where Sky Builder scam is discussed, and you will find there are tons of ways to apply the principle of testing. When you really think about it, that is just good common sense business, but we believe most people do not approach things like that.

It is all too easy to have a sense of excitement early on and want to get things going, but that can cause you to overlook small but important details. Very often what is in your best interest and what you will eventually do can sometimes diverge. How ever you wish to design your tests, and in what manner of delivery is entirely your call.

What many people do when they just want to get an idea about possibly using anything new on their site is test somewhere other than the home page. Obviously, some type of script that will record test results will be needed. Last but not the least, make sure that all the sites that you're linking to are legitimate and aren't spammy in any sense of the word. Because search engines are very particular about spammy websites, getting a backlink from one will make your site look bad. It's important to have good neighbors, especially when it comes to SEO. Every website that you link to needs to not only be relevant to your site but should also be reputable and genuine. So, there are many factors to focus on with search engine optimization. If you want to get the best results from your off-page SEO efforts, then don't waste any time and start applying what you've learned here.