One of the cornerstones of improving your site advertising performance is testing and tracking your results. Rest assured that it is quite within your abilities to turn around a poorly performing overall ad performance on your site.
In order to grow the sticky rate of your website and to make sure visitors keep coming back for more, adding new, useful content is necessary. It only makes sense that people will stop returning to your site once they realize you are no longer updating it. Anything you ever do with marketing and advertising is easier with people who are familiar with you.
Not only will freshly updated content be more popular with your audience, but the search engines will take notice of it, too. Your ability to get better results from testing different ad offers will naturally increase, as well. Yes, business on the net migrated from offline, but that does not mean everything is the same. Dynamic is often used to describe doing business on the internet and sometimes fluid is mention, as well. If you are smart about how you go about your business, then you will understand the implications in terms of diversifying. You can test the methods you are reading here, and Teen Money Bonus can be tested for sure but make sure you look at it in a strategic or long-term way. As the owner of your business, you are the only person who should take the hardline and seriously question if any method is in the best interest, overall. Yet, life is full of uncertainty, and so that means you should never be hesitant to test some idea that is completely foreign to you or anything like that. Most likely you want to rank in the SERPS, so that means you must employ those keywords that will bring you the type of traffic you want. If you rank highly, then you will be in the most prime position to test ads and optimize your ad rotations. Your offers must be closely aligned with your target audience in order to see the best conversions possible. One thing you want to avoid is a mismatch between your content and the kind of traffic you rank for. You can always target keywords that are close to being low hanging fruit varieties because they are closer to the buying phase of search. For keywords and SEO, most people recommend Market Samurai, but keep in mind you have to buy that.
Ads typically go above the fold and either on the right column or higher but below the header. Be extremely careful with the number of ads, and you do not want to be excessive. You want to be tasteful if you desire people to stay on your site and read your content - and then click on an ad. The only way you can optimize your ads is by tracking them with some kind of solution. Important metrics include visitor stay times and the pages they visited. Did the new ad increase the bounce rate of your site? That is the only smart and effective way to assess your performance. As you can guess, increasing the performance of your ads is a process, but it is something that will work if you take action.
Sunday, August 5, 2012
How to Earn More from Your Website Ads
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