Creating Email Subject Lines - The Right Way to Do It

Writing effective subject lines for your email marketing campaign is not rocket science; if you understand the pulse of your target audience. However, if you're new to the whole writing game then it's obvious that you will need to get some practice before you are actually able to produce subject lines that matter. Our interest is to give you a set of short guidelines that are designed to improve your understanding of this area of email copy.

It's not always easy to judge for yourself what kind of impact your own writing has on others, and this is certainly true of email subject lines as well. This is why you should consider getting your subject line reviewed by someone else, so that you know what are your strengths and weaknesses are. Naturally, you want to send it to someone whose opinion is going to be helpful to you. A friend or colleague who can take a few minutes to respond intelligently to your request can make a big difference. Getting feedback from more than one person would be even more useful.

You can get a different perspective on your subject lines by emailing your messages to yourself. This allows you to look at your own subject line in a new light, and decide if you'd actually open such a message if someone else had sent it. What's the first thing that enters your mind when you see the subject line? Would you be motivated to open it? Would you recycle/trash it? Disregard it?

Somewhere in between? This will give you a fair idea as to what changes you would need to make to ensure your subject line is more effective.

When it comes to your subject lines, you should maintain the same "voice" so that your messages are more easily recognized. Your subscribers should be able to identify your writing style and notice your email even if they have their inbox crowded. There are many reasons as to why your email might get lost, but the subject line still plays a major role in improving the open-rate. If your subject lines always sound completely different, it will be hard for your subscribers to get familiar with you and know who the message is from.

Your email's subject line is the first step in your email marketing campaign, without which none of the other steps will make much of a difference. Many marketers spend a lot of time writing their emails and don't give much thought to the subject line, but this can be a fatal mistake that can undermine all your efforts. The above tips will most definitely help you get better results once you put them to use.

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