The Process of Link Development

The process of link building is an integral part of your Internet marketing technique to improve your visibility because it helps to raise your page rankings in the search engines. The more legitimate backlinks you have to your site the higher your page will rank in the search engines. Link building also helps you with your relationship marketing. The following are a few suggestions on how to start building your link popularity on the web.

Social Media: Your social networking profiles are the simplest way to begin building links for your website. After your site is live tell your friends you are there with social networking. Make profiles on the major social networking sites first. Add your website to your profile section so people will find it when they view your profile. Facebook also gives you the added choice of creating a Facebook fan page for your business.

Directories: DMOZ is among the well-known link development online directories. Once your site is up, submit your Url to to this website. Next look for web directories in your industry; you will find pet directories, health professional directories, and so on. Search these web directories and submit your site to help make your company name recognized.

Forums: Adding your site URL to your signature line whenever you post on forums gives viewers an opportunity to find out more about you in addition to gives you the ability to create backlinks. My advice is only publish on forums where you actually have an interest in the discussions.

Blog Comments and Submissions: Blog link building is comparable to posting on forums. Only post to blogs when you have a real interest in the topic. If not, once the blogger scans your post they're going to label it as a trash/spam. Some bloggers have added the 'DoFollowBlog' plugin for devoted visitors to receive a backlink. You can also submit your blog to blog directories just like Technorati and Blog Explosion.

The purposes for link building are to:

increase your presence
increase page ranking in the major search engines
assist your relationship marketing connections

Use the above link building service strategies and after 60 days go to Yahoo or Google to keep track of your backlinks.