Jagger, Google Analytics, and the Future of Search

Two big issues have simply occurred in Google-land: Jagger and Google Analytics. Collectively, these two occasions might have modified the face of search forever. may perhaps be diagnosed the following but yet someone may perhaps as well get skate shop youu need to buiild a produictive internnet site.

Jagger

First, let's focus on Jagger... Just like hurricanes, Google updates have names. (A Google update is a change to the way in which Google determines its rankings. Google makes these adjustments periodically, and they're universally feared as a result of they'll impact dramatically on a web site's ranking.) The newest update known as Jagger, and it has search engine optimizers (SEOs) all all over the world in a state of panic.

Why was Jagger such a fearful update? Simple... With Jagger, Google as soon as again outsmarted big numbers of SEOs. You see, many/most SEOs spend their time (and their shoppers' money) trying to trick Google into thinking that their web sites are more relevant and necessary than they actually are. They do this mostly by swapping hyperlinks, shopping for low-cost hyperlinks, and inserting hyperlinks on free directories. Whereas there's nothing incorrect with these sorts of hyperlinks (i.e. they are not thought of 'black-hat'), they don't actually present that the positioning is relevant or important. All they actually present is that the positioning owner has made a deal with one other website owner. In these deals, the inducement for the linking website owner is a reciprocal link, money, or elevated link volume. Google a lot prefers it when the linking website provides the link simply to reinforce the worth of their content or to increase their own credibility and authority. A number of the most reliable credit card debt

In other phrases, Google desires its search results to comprise relevant, necessary sites, not sites that merely appear to be relevant and important. To this finish, Google invests thousands and thousands of dollars and employs the world's smartest mathematicians to create algorithms which determine sites that are trying to trick them. And that's precisely what Jagger did; and when it discovered those sites, it simply adjusted their rating to more accurately reflect their true importance. (Unfortunately, it also demoted some sites which truly deserve a high ranking. It is hoped that these errors shall be ironed out with future minor updates, however that's a subject for one more article...) as well as if you should consider a number of our web-site seo companies If you are looking with regard to information on any topic, an email board is a great place to pay a visit to. And, if you are building your own personal website, consider adding one; there are various benefits, and it will be valued by everyone who appointments your site

From a technical standpoint, Jagger was properly described by Ken Webster in his article, 'Google's Jagger Replace - Dust Begins To Settle?' - http://www.webpronews.com/topnews/topnews/Jagger . To summarize, Jagger:
1) Increased significance positioned on IBL (Inbound Links) Relevancy?
2) Increased significance positioned on OBL (Outbound Links) Relevancy?
3) Promotion of relevant Niche Directories (associated to 1 & 2)?
4) More weight thrown back to PR @ top domain?
5) Increased significance on AdSense placement relevancy?
6) Attainable introduction of CSS Spam filtering?
7) General Blog demotions?
8) New and unresolved "canonical" issues?

Some more interesting results were reported by WG Moore (http://www.sitepronews.com/archives/2005/nov/9.html) who runs quite a few test sites for search engine marketing purposes. By monitoring the hyperlinks to his test sites as reported by Google, he established that:

"all reciprocal hyperlinks had vanished. We think that it's because Google is down-grading or eliminating reciprocal hyperlinks as a measure of popularity. This does make sense, actually. Reciprocal hyperlinks are a technique of falsifying popularity. Type of a cheap method of shopping for a link, if you wish to consider it that way... Through the second week of the Jagger Replace, a number of of our reciprocal hyperlinks did come back up. Nevertheless, we also seen that these were from locations the place we had highly relevant content. They came from articles the place we mentioned our area of experience: Internet Analytics, or from forums the place we had relevant threads. So we really feel that these hyperlinks came back because of content, not linking.

The other group that came back up was one-method inbound textual content hyperlinks, regardless of the originating net site. These hyperlinks also had robust relevance to our net analytics business. In other phrases, they contained keywords and/or phrases associated to our website and its business."

In short, Jagger undid the arduous work of hundreds - if not thousands and thousands - of individuals! Because of this, arduous-received high rankings and revenues plummeted.

Interestingly, article PR (article submission) came via Jagger seemingly unscathed. My search engine marketing copywriting web site http://www.divinewrite.com , for example, went from no.4 to no.1 worldwide for "copywriter", and I've employed article PR almost exclusively. Whether or not it was promoted or the sites around it were demoted, one thing is evident: article PR is without doubt one of the greatest ways to acquire a high ranking.

Google Analytics

The second monumental occasion to happen recently was Google Analytics - http://www.google.com/analytics/index.html . Google Analytics is a free net-stats answer which not solely experiences all the common website stats, but additionally integrates directly with Google AdWords giving webmasters and insight into the ROI of their pay-per-click ads. In accordance with Google, " Google Analytics tells you every little thing you need to learn about how your guests discovered you and how they work together along with your site."

Why is that this such a landmark transfer? As a result of for the first time ever, Google can have entry to your real net stats. And these stats shall be much more accurate than those provided by Alexa - http://www.alexa.com . Furthermore, Google's privacy statement says: " We may additionally use personal information for auditing, analysis and analysis to function and improve Google applied sciences and services." - http://www.google.com/intl/en/privacy.html . Now let's put two and two together:
1) Google is 'giving' every webmaster on the earth free entry to quality net-stats.
2) Thousands and thousands of webmasters will settle for this 'reward', if solely as a result of it integrates directly with their Google AdWords campaigns.
3) Google will then have full entry to the precise net stats of thousands and thousands of commercial websites.
4) Google can have the fitting to use these stats to develop new technologies.
5) What is the next logical step? Google will use these statistics to assist decide its rankings, in fact!

It should come as no surprise. It has been on the cards - and often mentioned - for a protracted time. For instance, Jayde On-line CEO, Mel Strocen, recently printed an article on this very subject, ' The Way forward for WebSite Rating' - http://www.website-reference.com/articles/Search-Engines/The-Future-of-WebSite-Ranking.html . She fairly rightly asserts that:

"Google's "democratic" imaginative and prescient of the Internet won't ever be achieved by manipulating algorithm standards based mostly on content. It should solely be achieved by factoring in what is necessary to individuals, and other people will all the time remain one of the best choose of what that is. The true problem for serps sooner or later is how to incorporate net searcher input and preferences into their rating algorithms."

In reality, the Jayde On-line community already owns and operates a search engine, ExactSeek (http://www.ExactSeek.com) which incorporates person reputation statistics in its rankings.

The Way forward for Search & search engine marketing

To date, ExactSeek is the one search engine which uses customer stats as standards for its rankings. But Google is not far behind. We all know that Google makes a speciality of taking a good idea and implementing and adapting it brilliantly. That is precisely what we'll see on this case. By combining link reputation and person reputation statistics, Google will be the solely main search engine to contemplate both what other sites consider your web site and what your guests consider your website. And since they have probably the most superior algorithms for assessing link reputation, and can soon have entry to the farthest reaching, most accurate net stats to assess person reputation, its rivals shall be a very long time catching up.

So if that's the way forward for search, what's the way forward for search engine marketing? The way forward for search engine marketing is undoubtedly one the place:
? one-method textual content hyperlinks from relevant pages proceed to be probably the most priceless hyperlinks
? reciprocal linking proceed to say no
? the 'shotgun' strategy to link shopping for declines
? mass e-mail link requests decline
? free directory submission declines
? area of interest directory submission will increase
? article PR (article submission) will increase
? article submission sites (e.g. EzineArticles, GoArticles, and ZapContent.com) play a a lot larger and more necessary position in serving to online publishers locate quality articles (due to the rising article quantity)
? person reputation is simply as necessary as link reputation, which suggests:
o the quality of article PR improves with a view to improve website site visitors, credibility, and loyalty
o the quality of web site content improves with a view to convert site visitors and encourage repeat visits

Clearly, the choices for SEOs shall be just about restricted to paying for hyperlinks at area of interest sites and/or participating in article PR. Being an search engine marketing copywriter, I could also be somewhat biased, however for mine, article PR is the palms-down winner on this comparison:
? It satisfies Google's standards for relevance and importance. Linking website homeowners include your article and link as a result of, in doing so, their website turns into more useful to guests, and their business positive factors credibility and authority.
? It generates lots of of free hyperlinks shortly enough to make it price your while, however not so shortly as to lift purple flags at Google (within the type of link dampening).
? Links are permanent and you don't have to pay to keep them there.
? You get numerous certified referred site visitors who already trust you and your expertise. This satisfies Google's customer reputation standards, while at the identical time bringing you numerous extra customers.

(For more information on article PR, read ' Tips on how to High Google with Article PR' - http://www.articlepr.com/SEO_Article_Submission.shtml .)

Conclusion

The lesson from Jagger is, do not try and trick Google! They've got more cash and more brains than virtually any company within the world. It will solely finish in tears! Don't spend time and money trying to make your website look necessary and relevant. As a substitute, spend that time and money truly making it necessary and relevant! Content - the true content behind the optimization - is the answer. After all, whether or not it's an article or an internet page, it's the content that keeps 'eyes on paper', and that's what it's all about.

Blissful optimizing!