Every affiliate marketer knows the value of creating high value pre-sell content because without really warming up your prospects, it's really not possible to get huge sales. Prospects need to be encouraged into a buying mood before they are sent to the sales page for a product. The right kind of pre-sell will not only help you get more sales, but it'll also allow you to build a rapport with your target audience. You'll see that more and more people trust you to give the right information before they hit the buy button. Here are a few tips that you can use to enhance your pre-sell content and get the most out of it...
When you use the product yourself and get good results from it, use the results you get to help you increase your conversion rates. This method is extremely powerful, since people aren't really interested in the product, but more in the results and what it can do for them. However, you should see to it that you're completely honest in your approach here so that your prospects are able to trust you. Your results can be really great for reviews and to use as a basis for case studies; case studies, in particular, are well known for building momentum and creating strong connections.
If you have no personal experiences with the product you are trying to pre-sell, you can use results others have gotten. Your focus here should be on convincing your prospect about the product and the benefits it offers, even if it's through someone else's results. Gather feedback from people who have actually used the product and see what they have to say. You can find these people by using Twitter, niche centric forums, Yahoo! Answers, etc. The point here is that by leveraging these results you're actually winning the confidence of your prospects and giving them a stronger reason to trust you.
The most important thing that you need to learn about pre-selling is the fact that you should know how you're going to deliver the information. Is it in the form of a review? Or compose your own story to compel people? Or simply talk in a straightforward manner about the product? It doesn't matter what approach you take toward sharing information; you just need to make sure that you consistently offer the same level of quality. Don't think of pre-selling as something that is easy or simple to do--it isn't.
Whoever convinced you that it is easy, has probably never tried to do it.
Learning the pre-selling tactics is not a big deal; all you need to do is focus on having the right foundation to start with. Focus on the basics and get them right before you start your pre-selling stuff; be confident that your product is good and that your decisions are considered and not made hastily.
Pre-selling does give results, but it's going to take some time before you see them, especially when you're just starting out with it. So what's keeping you back? Start pre-selling the right way and see your results enhance!
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