Tuesday, February 21, 2012

The Secrets of SEO for the Novice



Congratulations for becoming part of the world of internet marketing. It's an amazing field to work in! You've likely heard something about what you will need, including in terms of your skill-set. There is so much contradicting information out there, especially when it comes to SEO, that it wouldn't be a surprise if you have a migraine. The good news is that Search Engine Optimization (or SEO) does not have to be all that difficult. This article will cover some basic SEO principles which you will find useful if you want to become more friendly with the search engines and if you want help getting your business and site going.
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SEO takes real time to implement. You aren't going to see a huge raise in page rank overnight. Once you implement a few strategies you'll begin, over time, to see an improvement in your page rank. You'll never be as successful as you could be when it comes to SEO if you don't practice patience. Just keep going and doing what you are doing and eventually you'll see your site moving up within the pages of search results and see the page rank number get higher. Once things really take off for your site you'll see that it was well worth the wait. http://kodakpulse.org/

Regularly add new content to your site. A blog attached to your site implies you are already doing this. You also need to ensure the content on the rest of your site gets regular updates. The more often you update your websites, the more often they will be crawled by the search engine spiders.

Your ranking is more likely to increase if the spiders find fresh content regularly. Another important factor is that the people coming to your site will be able to tell you are keeping your site updated, making modifications when necessary and generally staying on top of things. This shows your reader you care about them and making sure your business is on the right track.
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Images do not typically get recognized by the search engine spiders. This is why you need image tags, image descriptions and a caption. These are the things spiders are much more likely to notice and process. This is how you make the most of the images on your site. It would be a mistake to try to cover up keyword stuffing with the use of images. This will give you some pretty nasty consequences. You want to be "white hat" in all of your efforts for better SEO. You'll get a lot more mileage from your images when you follow the rules.

There are a lot of little things that you can do to help improve your search engine optimization efforts. Link building campaigns, fresh content and internal linking all work towards helping you increase your ranking.

It will help you generate more traffic and even more sales if you know what you are doing. These are only a few ideas. You'll uncover many more if you do your due diligence.



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