For many companies who run their business online, having a good Google rank is very important. Why? It's simply the best way to get new visitorsand customersto your site. If you're buried on page 40, you aren't as likely to get the traffic you want.
One of the first requirements for the site to have a good rank on Google is to be set up correctly. Your pages should be set up with the correct meta tags, to allow web crawlers and spiders to find it.
You can also link up with other prominent sites. The spiders like sites that are well connected, but you don't want to link to just any sites out there. Your goal should be to link up with sites that have a good Google ranking and that are related to what you have to offer in some way.
A good Google ranking also depends on the number of pages on your site. Opinions vary as to just what constitutes an appropriate number of pages to attract the spiders, but it's safe to say that the more pages you have, the more opportunities there are for you to be found. So start with twenty or so and add to them as you can.
It is also a good idea to submit your site to directories such as Yahoo, Open and Project. Google tends to favor websites that are listed in those directories. Important keywords should appear both in the description and the title. It is customary to submit the home page.
Finally, and perhaps most important, remember that content rules when it comes to both Google ranking and returning visitors. The content on your site must be informative, interesting and loaded with key words.
Using keywords in your content often is another way to increase the chances that the web spiders find you. You should at least include keywords in the title and in the first sentence. After that, you want to see that the main keyword, along with similar variations are included in the text.
Do not put in too many keywords, though. Google might end up penalizing you for this. The other downside of doing this is that content that's overwhelmed by keywords is not much fun to read. Your content should be attractive to both readers and spiders.
Learning all you can about keywords will help you get your pages optimized. If you're not a writer or the keyword density rules give you a headache, you can hire a freelance writer to do the writing for you.
You can go to Elance, Freelancer and vWorker to find writers who are familiar with keyword article writing, who will not charge you a fortune. And of course, if you don't have to worry about writing content, you will have more time and energy to run your site.
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