Persuasive Ad Copy Writing - What You Need to Know

Creating persuasive ad copy is dependent upon your being able to put clarity and action oriented content into your writing and getting people to take the action that you want them to take (hiring you or other things) and not just the stringing together of paragraphs and sentences. You need to work on the overall structure of your ad copy and see to it that each piece of it falls into place, and helps you achieve your aim of persuading your prospect to hit the order button. Keep reading to learn some techniques that will help you infuse your ad copy with persuasion.

First and foremost, the golden rule of persuasive ad copywriting is that you don't waste your prospects time, nor do you let any opportunity go by to convince him about your product. This is exactly why you need to avoid using platitudes--words which don't serve any true purpose and have, for the most part, no impact.

The goal is to create ad copy that stands out to the person who is reading it and for it to be as persuasive as possible. So focus on how your product or service will truly help your prospect and convert those ideas into words but don't allow yourself to include filler content that won't really help you out.

You should use sub-headlines to break up your copy so that your work will have lots more impact on your readers at lots of different levels. The people who read your copy want specific things and breaking up your copy helps them find what they are looking for a lot more easily when they scan through your ad. In addition to that, using subheadlines gives you more white space in your copy which helps you seem more organized and like you are simply listing out benefits instead of forcing a big chunk of text on people.

Be as upfront in your approach as a newspaper is, do not make the mistake of letting what you want to say drag on. You need to explain your message as quickly as possible and that is done best with compelling headlines that are followed up by your primary points. It is important to keep everything straight and to the point so that your prospect won't feel like the meat of your message is missing. If you want to create suspense with your ad copy you will wind up losing your prospect's interest and that will bring down your conversion rate.

There's a lot that goes into an ad copy when it comes down to making it highly persuasive, but what we discussed above is good for a start. The only thing that you have to remember, though, is making sure that your copy stays focused so that it won't wander away from what you really want it to do.

Many times even a good ad copy fails to convert just because it lacks the power of persuasion. If you're new to the world of ad copywriting then it's obvious that it will take you a while before you fully grasp this concept and apply it. It is important that, no matter what else you do, you keep pushing to get people to do what you want them to do.

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