SEO Traffic - How Can You Get More Of It

The expression SEO traffic describes users that visit to your site through the search engines, such as Google, Bing and Yahoo.

If a site has a high ranking in the search engines for common keyword phrases, it will receive a lot of visitors that would otherwise not have known about it - that's what's called search engine optimization traffic.

When a site gets more visitors from business keyword phrases (instead of keyword phrases that relate to the brand or business name), it purely means the site gets greater exposure to new prospects and prospective clients. Not to mention there is the chance of greater sales.

To get more SEO traffic, there are 4 steps involved:

• Research
• On-page optimisation
• Off-page optimisation
• Monitoring and testing

Let's take a look at each of these in more detail:

Research
In this first step you will need to understand more about your ideal keyword phrases, your prospects and their buying and browsing habits, and your competitors. This information can de laid out in an SEO report or implemented directly. Through research you can learn which keyword phrases your search engine optimization campaign should be focussed on and which keyword phrases are successful for other websites.

On-page optimisation
In the on-page optimisation phase you will to take the keyword phrases you uncovered in the research phase and optimize your site for it. This means changing the metadata of your site, title tags, image descriptions and even the website copy and internal links.

Off-page Optimisation
Off-page optimisation is the most commonly known aspect of search engine optimization - it means building back links to your site so that its actual rankings increase. Having said that, for any SEO campaign to really work, it is important to also go through the other 3 phases.

Monitoring and Testing
The last and an greatly important phase of Search engine optimisation is the testing phase. Here you monitor where your actual site ranks for specific keyword phrases, how much more website traffic you receive, and how many of the new website visitors turn into buyers. In this phase you can genuinely recognise the positivereturn on investment that SEO traffic brings. Testing your final results, for instance the conversion rate or the backlinks, will allow you to enhance your return for the same effort.

These are the 4 simple steps to getting more SEO traffic. Of course, the reality is a little more complicated and there is a lot of testing and monitoring that goes into a good Search engine optimization process. You can read more in these case studies.