Google Panda Update - No More Poor Quality Web sites

Last February of 2011, a new update on Google's algorithm that would surely have an effect on the ranks of many internet sites was released. This new algorithm is the Google Panda Update .

The Purpose of Panda

The aim of Panda update is to remove all those websites with poor quality content material from its database. If not, reduce the rankings of those websites with low quality, copied content and web pages that aren't helpful. The update is also meant to provide better ranks for web sites with better quality; the web sites which have original content material, valuable information and user friendly website.

To Google, the encounter of their users when browsing the Net is important. On the subject of generating Google search, Internet users mustn't have a difficult time in finding what they want and which is why Google strives to give a happy browsing encounter for their users. When the user is unhappy of the search results they've found, they could possibly make an effort to make search queries on other search engines instead of in Google. So in terms of internet site optimisation, the Adelaide Search Engine Optimisation must be way better than before. The usual link building and keyword usage will be not enough.

What are the Signs of a Low Quality Web site?

You can find many signs that can make Panda take into account a website as a low quality website. The first sign could be the website's content; if the Panda sees that the website is filled with a lot duplicate content, as an alternative to getting more original content, then the website is deemed as a low quality website. In addition, if the web page is filled with content material not associated to what the user is looking, then the web page is also deemed as low quality.

Websites with over-optimisation and over-use of key phrases is often deemed as low quality web pages also. If the website has high bounce rate, low visit or returning visitors and low clicks on results page, then it is also a low quality internet site. Finally, if the website has low or no high-quality inbound links or outbound links, then it is a low quality web-site too.

Because of these various variables, the Search Engine Optimization Services hired by web owners and operators will have to contemplate pretty nicely on how they are going to optimize the internet site. Now, Google's algorithm has to carefully assess the quality of each and every site in their database Not all websites can automatically comply to the new rules of Google's algorithm; if websites fail to comply the necessary adjustments in optimising their websites, then the least thing that could happen are the penalties given by Google. The worst thing that could happen is not seeing the website at all in any of the search rankings of Google.