Everybody has at least one area of expertise. But have you ever considered that your relevant skills and years of experience can be turned into a training program founded on that expertise? Lest you be intimidated by the three words "Information Marketing Business", this might just give you the initiative you need to use those skills and information learned through the years, the initiative to become an Internet Rock Star - yes, even if you prefer R&B, pop or even Rat Pack Standards...it's just an expression, my friends!
The difference between dizzying triumph and abject failure is in the type of information you know. This is how we roll in the information marketing business - if you have the right information, you succeed, and if you don't, then tough - you're just another back marker in the Formula 1 race to online success. Lack of information occurs often as most people learn by trial and error. However, there is a marketing formula that you can use. For a good number of Internet gurus turned megabuck merchants, this recipe was, and still is their Breakfast of Champions. And for the first time on the Internet...here is the Secret, revealed.
There are some obvious advantages you can gain from being an expert in the information trade - of course, you're the boss of yourself, and your schedule is yours to set. This will also allow you to use the business acumen, or instincts you have gleaned through your area of expertise. Do not underestimate instincts. Many professionals in various occupations build an instinct. Through the years, even decades you have spent in your trade, you develop instincts. This same type of instinct applies to marketing plans and ventures.
Another benefit of becoming an expert is that you will attract customers. You can make a name for yourself in a specific market or industry. This reputation will have customers seeking YOU out for help thus cutting down on marketing costs.
How do you profit from your expertise? Two words - intellectual property. This would include e-books, online training, podcasts and just about any other form of intellectual property you can think of. Oh, and how can we forget old warriors like video and cassette tape and not-so-old favorites like CDs and DVDs. Go nuts with the choices!
Forget that pretty little pink box and those cutesy graphics on your site - people do not want cute, they want INFORMATION. If people wanted cute, they would go to a Hello Kitty fan site - remember that intellectual property goes hand-in-hand with information.
What if you don't have a strong area of expertise? You will want to shop around for an individual whose expertise is relevant, but not his/her marketing skills. Create a partnership with this expert and help them market their intellectual property. You get access to boatloads of information that sells, while he/she gets the needed exposure that could make him or her relevant in the online world. Once you've made a killing, you just might be having play "cash fights" like those cartoon millionaires do on television.
The business of becoming an entrepreneur expert can be profitable, fun, and give you a steady income. You can sail (or fly) the Seven Seas or operate your business from the comfort of home. Now that we revealed the secret recipe, it's about time you gave the information marketing business a try.
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