Tuesday, November 29, 2011

Links For Higher Ranks In Search Engines



Search engines update their results by changing their algorithms from time to time. There was a time when optimization was the primary factor used by search engines to determine the rankings of websites. But it only has a small part these days. Linking is now the main determining factor for ranking in search engines.


Linking involves getting other websites that are relevant to your target market, and that are highly ranked to link to you. Google has the largest percent of search engine market and they are based on links. Google is usually followed by most search engines, so most of the market moves in that direction.


Building Better Links


You should remember what search engines want to see when you're choosing websites that you want to link to.


Search engines are looking for organic results. If your site sells makeup, then a natural link would be to a website that teaches how to apply makeup. A link to an actor's fan club website would be an unnatural link.


Search engines want consistent results. You don't have to have so many links. In fact, getting too many links at once can actually hurt your rankings. You'll have lower ranking if you have 20,000 links this month then 13 link the next. Search engines give importance to the quality of links rather than the quantity.


Search engines are looking for one-way links. Reciprocal links are usually done by people who exchange links to increase both their link counts. This tactic doesn't work with search engines anymore.


Achieving Honest Results


It will take some time to get a good position in search engines because there are so many competitive keywords. You might think that tricking search engines are a good idea, but they're not because these search engines are becoming more and more sophisticated everyday. Not only will your trick no longer work, but you may get be penalized. The best way to achieve high rankings is to give the search engines exactly what they're looking for good fresh content and relevant links.

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