Friday, December 30, 2011

Embed Video In Email: Its Various Tricks



Video Ranking

When doing SEO campaign for video, I get asked sometimes, what about embed video in email? The best way to do it at the moment, the technology isnt quite there yet, you should really just take a screen shot of the video with the play button. From the video its just an image that links through to where your video is. Thats the best way to do it.

There are ways you can do it with animated gifts and there are few different things you can do but its still too clumsy. Over time I think its something that will obviously catch up but at the moment it is still a little bit old. You can post bulletins in YouTube, you can send out messages on your channel page and you can also send out emails to your subscribers. So thats another way to get more views.

You need to encourage people. A really fine example of folk being inspired to comment, favorite and thumbs up is go check out What the Buck show. That's a good example of someone who uses YouTube annotations to inform people at the end of their best viral marketing video, hey, give this the thumbs up, hey, add a comment. If you're creating something specifically to be for YouTube and that's the only reason you are using it, perhaps your outcome or your aim is to get subscribers, maybe your call to action at the end of the video is ensure you subscribe to this video.

YouTube does allow you to use their annotations area to insert links into your mpgs but they will only let you insert links that pertain to other areas on YouTube. So you can link to your subscribe page, you can link to another video, you can link to things within the YouTube property, but they won't let you link external of that. What you can do is inspire folks to subscribe to your channel and again, that is going to help you do well.

Another method to get some traffic is video responses say for internet marketing reviews. I don't truly use that so much but when people comment, it appears at once beneath the video and then when you do a video reply which is like doing a comment, but a video. You can do a video reaction to somebody else's video and it seems above all of the comments. So it's right up the top.

It's a truly good way to maybe piggyback on current stories events and things that are going down, videos that are getting high perspectives. Maybe you post a video comment on those videos because they are getting lots of traffic and you could draw some to you.

Commenting on other people's videos is another technique to get links back to your channel page apart from decing to embed video in email. By commenting, you are getting a 'do follow' back to your internet site. So most things on YouTube are all don't follow. When you link off site, you don't get credit for that backlink to your website but when you are commenting, you're sending that link love back to your YouTube channel. So comments are good but that's possibly something you'd get outsourced.



No comments:

Post a Comment