How to Get More From Your Whitehat SEO Efforts

If you are a normal IM marketer, then you would probably love to be ranked number one in Google for a killer term. Regardless of what site you're running or what product you sell, you will benefit from organic search traffic. But as you well know, getting those high rankings is very difficult for many people. Many newbie Internet marketers fall into the trap of taking the blackhat SEO route, but one tweak in Google's algorithm and all your rankings can come tumbling down. Of course we are proponents of what hat optimization strategies so your site has a better chance of being around for much longer.

You don't want your website to be penalized so make sure you use clean design techniques. The sort of site design you have plays a role in the ranking you have in the search engines. Don't make things complicated by using unethical methods like doorway pages or doing anything to fool the search engines. You have to see to it that your site's design is simple and predictable. It should be easy to navigate and simple to follow. The more effort that you put into your website's design, the better off things are going to be.

You need the design to be search engine friendly yet professional. If you have a blog, then optimizing your permalinks for SEO is automatic, and a static sites should do the same, too. Avoid having URLs with a string of numbers and letters; it'll only be a turn off for the search engines. When you do this, then you get good SEO points, as opposed to negative ones, and then your overall score will improve. And since URLs play a role in getting your site ranked, you cannot ignore this part. You would think that Wordpress would have the best SEO configuration for this in their initial settings, but they do not so you have to check it.

You need to understand that SEO marketing is not just about getting more traffic. It's also about getting that traffic to become leads or sales. And when you have this mindset, you'll be more inclined to use whitehat techniques that work. The niche you've chosen to target doesn't matter as much as focusing on gaining results from the website you are running. Whitehat SEO is for the people who don't just want one quick buck but who also want to establish themselves within the niche that they have chosen to market to. Ultimately the traffic that you generate should convert, and the start for that happens to be whitehat SEO.

From the generation of your traffic to the sales process on your website, it should all be ethical.

It's easy to get sucked in by the blackhat techniques that you see flying around out there. Though, when you want to gain long term results from your website, it is important to make sure that you only depend on whitehat methods. So much more is out there for you if you just stick to ethical methods. You are going to get so much more respect and understanding and satisfaction from doing the right thing. The most important aspect of using whitehat SEO is to give the search engines what they want. They send traffic to you so it is wrong to try to exploit them. Change your mindset and focus on helping them.

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