Marketing contributes to the bottom line because, without it a brand will be lost into obscurity. Say there are two products, A and B, with A being superior in quality but is not marketed properly and B being a substandard product but has enough TV or online exposure. Product B and all of its fallacies will definitely be more widely accepted in the market. This is mainly because people wouldn't know about product A Even if A saved a significant amount of budget because of zero marketing costs, B still reaped the rewards of market share.
Traditional marketing is however a bit too costly for most small businesses. Most small businesses with lower budgets can only afford online marketing. Actually, in order to sustain startup and small business, it should have at least a digital marketing plan.
Online marketing is extremely cheap, flexible, has great exposure, and has a lot of potential. The various methods of internet marketing are SEO, social media, online video, and online ads. As a business owner, you have the option to learn the ropes and do it yourself or hire an online marketing company.
The most popular method right now is social media marketing. Start by creating your own social networking accounts. The perfect example is being active on both FaceBook and Youtube. The best way to start your campaign is a short video of your brand. Make it convincing, but at the same time try to make it funny. Post it on your YouTube account. Post it on your Facebook page as well. Tag everyone else. This is what you all know as going viral.
Another technique is small business SEO or small business search engine optimization. There are several ways on how to make your digital brand top hit, and right now, the best way is back linking. The more pages linked towards your site, the higher your rank becomes, Keyword density has been disallowed by most search engines. Even if you have the best website design, if your site does not rank properly, it would be slow to get new customers.
Marketing ads like Google ads work like traditional marketing with the banners and billboards. It doesn't do much but link the ad to your site. They even cost a bit more at times.
Review sites, local listings and hiring clickers are other types of online marketing. Basically, to get the maximum benefits, the best move for you is to combine several types.
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