Not too long ago, it was hard to dismiss the buzz online about Twitter marketing tools. It was believed that you could use Twitter as an effective means to build a list of prospective buyers for your products or services. Nonetheless, how much of a bang for your buck do you get from any of these tools that were pushed at us to improve our gross revenues? Precisely how great is Twitter marketing? This article will examine the case for becoming involved and to find if it will actually repay your time and effort.
Anxious to increase my product sales, I went ahead and began Twitter marketing to grow a large list of followers hoping to turn them into customers. I ended up paying for and joining programs that would get me followers and programs that would basically promote my products for me. By the time I was done, I'd invested in something like eight programs to perform some of the grunt work involved in Twitter marketing.
One of these programs was an automatic 'people follower' on Twitter with the intention that some of those people would follow me in return. Then there was the software that would un-follow individuals who were not following me. Removing non-followers meant I could concentrate on those who might be persuaded to follow me. A few of the programs I paid for are not interesting enough to bring up but I will just mention a helpful program that auto-Tweeted any blog posts I made whenever they were published. And when I started using all of these programs the results seemed to be astounding because they all did exactly what they said they would do. I was speedily brought down to earth when I went over my spreadsheet and saw that I wasn't actually generating any money! My strategy was to post many blog entries daily and each of them was then sent straight to appear on Twitter. Then I found a way to have all the blog entries done for me automatically, assuming that the more posts I would have the more Twitter users who would see them.
Now permit me to reveal to you my results. In three years, I was able to build a Twitter following of roughly ten thousand individuals. And while you may think that is fantastic, there's more. Also in the past three years I have had at least 15,000 of my blog posts that were promoting affiliate products posted to my Twitter account. And that was the only advertising that I did for that blog, I chose not to even ping the posts to see just what Twitter could do for me. Precisely how 'good' it was quickly became evident: after 3 years only two affiliate sales pulled in $46.74 plus a whopping $9.10 for Adsense. With just 2 - 4 visits each day originating from Twitter, maybe this is not surprising.
In a nutshell, having almost 10,000 followers on Twitter using all these Twitter marketing tools will not give you the results you desire. In fact, in the last 3 years I have not even pulled in enough money from that blog to pay for the Twitter programs that I had invested in. There could be other better means of promoting on Twitter, but from my experience, using automatic software tools is not one of them.
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