Is Your Website Up-To-Date? Discover How To Renew Your Website Here

It is essential that you keep your site looking clean and up-to-date. This is often acquired via a clear-cut re-design every two to three years (see internet marketing services Essex). Clearly this will not suit all companies, as many cannot afford to make significant web changes on a regular basis. Obviously, if you feel your site is perfectly fine as it is, then why change it? If it's not broke, don't fix it! The content is usually the key thing that ages and therefore needs bringing up-to-date in order for your site to be up-to-date with correct information. Whilst the internet site may just demand a few easy tweaks. When your website is undergoing a redesign, this can totally destroy your past Search engine optimisation efforts. So, we have put together a simple check list of changes that ought to be considered when finishing a web redesign.

1) 301 Redirects
Keeping track of your 301 redirects is one of the most vital factors of a website redesign. Just one mere broken link, can ruin the SEO value of your site. It's important that you tell the search engines that your old URL is no longer valid otherwise everything will be sent to the non-existent page and your new site will suffer. This problem can be easily avoided by using a 301 redirect - which ensures that all inbound links are maintained when you create your new URL.

2) Brand New Content
When writing new or updated content during a website redesign - a website wouldn't go live until it had been fully optimised. Search engines rank individual pages not a website as a whole - this is an important factor to remember! These new pages may take a little time to gain search engine trust before they start ranking, so be sure to keep an eye on the progress of each of your pages.

3) On-Site SEO (see search engine optimisation)
When you move your website, what will happen to your Meta descriptions, title tags, H1 tags, Meta keywords and so on? Some information may be carried over throughout the redesign process, while other onsite SEO elements are going to need rewriting. Once major changes have been made, it's important to let it lie for a couple of months or so, this way you can wait and see how the search engines respond.

4) Targeted Keywords
If you add new content to your site, new keyword research will be required. It is vital that you avoid targeting the same keywords on multiple pages of your website. If you consolidate two to three old pages into one, the keywords may still need replacing in order to be relevant to the new content.

If you would like to gain more information regarding the revisions of your existing website, please see click here.