The search engine has certainly evolved since I began work as an SEO services more than ten years ago - we're talking when Google was still in beta. Each and every year I worked in this business, I took the first few days of January to reflect on what worked and what didn't in the previous year, and set my goals from there. Because I have clients across various industries and businesses, my strategy will clearly differ from that of the in-house SEO agent working for the visibility of his company. Nonetheless, I hope I can offer some support to those of you new to the experience who want to achieve high rankings and click-through rates.
Several years ago, we believed all we had to do was continually ping the major search engines and directories and stuff META tags with keywords. Certainly, the engines are aware of that now, and these days you do not even have to submit a URL to a search engine to get cached. Despite all the tips for a seo services company and gray/black hat procedures SEO folks have employed over time there remain a few constants:
1) Very good, relevant content. Your website needs it, and you've got to write it. What pushes click-throughs and events like purchases and queries to your contact page is solid content that correctly presents your mission statement. Whether you sell clothes or candy, or use your site in promoting your plumbing business, the content must relay that details to the visitor in direct manner. Relevancy and excellent from a seo services company are the keys to helping improve your search rankings.
2) Quality links. At the beginning in the SEO services game, I knew the link farms were worthless, as did any search specialist worth his salt. You can have a hundred or so inbound links from places like that, and it won't help you at all. This doesn't mean you should pursue linkage in the new year, but you need to find the quality sites that stand to give you the authority you need to stay ranked high.
3) Be accessible. At the conclusion of the day, the most significant page on your site is the one with the contact info. If the telephone number is wrong and the form fails, you lose sales and leads. If you do one thing this year to raise your seo services web presence, make sure people are able to contact you easily when they wish.
Be alert of trend as you work on your SEO services strategies, but don't sacrifice good content for cheap tricks.
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