Trying to completely understand search engine optimization can be difficult and daunting. Whether you happen to be new or seasoned business owner there are some simple techniques you need to know to make sure your website is completely optimized by way of a SEO service company.
I have summarized the unclear technical jargon that consists of "search engine optimization" into laymen's terms to better help you understand how to make sure your website is SEO friendly.
1. Ensure that web crawlers can simply index the content on your site. A quick option to tell if your content is indexable is - if you can copy and paste it, than it is indexable. Meaning the text and any images on the page are independent layers, making the text-based content easy to index.
2. Make certain a SEO service company adds a site map. Site maps essentially create a road map of your website, ensuring that all the content on all your pages can be effortlessly indexed. Don't get worried if you do not know how to create a sitemap. Go to "XML sitemaps.com" to download a free XML sitemap.
3. Choose keywords that are highly relevant to the content of the page. Relevancy is a "key" factor in SEO. Also, try and stick with 2-3 keywords per page. Adding to many keywords only creates confusion when trying to determine the pages specific topic.
4. Generate custom page titles for all the pages of your site that you like optimized. If at all possible, use the keywords listed in your META-Tag. Web crawlers scan the title of your page seeking keywords and relevancy which fits your keywords and content inside the page.
5. Create custom META explanations for all your pages. Again, crawlers are looking over this explanation looking for matches to your keywords. Make sure you incorporate these inside your description. Also, do not forget that only 23 words will be shown under your link on the search engine rankings page. Select what you are saying wisely.
6. Don't under estimate the strength of the H-tags. A SEO service let you know these heading tags tell search engines that this content is important and needs to be given special awareness. Try and use keywords here as well.
7. When possible try to integrate keywords in your url of your website. It's not always as easy, but making use of them into your URL is. Simply include the keywords in the individual page names.
8. Hire a SEO service company that will write excellent, specific content. Your content needs to not only draw your customers in, but keep them there. Keep the content specific to one topic. Search engines like one topic content pages, this allows for easy identification to keyword matches. Be sure to incorporate your keywords a few times within each page content, a 400-1000 word count will likely be ideal.
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