Uncover Our Domain Buying Guide, Right Here

Many organisations introduce their company domain with the remainder of their business. In so doing all the SEO, social media, link-building and content marketing history is in their control from day 1. However, what occurs should you buy a pre-existing internet domain? This entails redirecting their site to yours. Which suggests sadly that the site's link history will now become entwined with your own brand and SEO (see search engine optimization Essex) regardless of how inappropriate it could be.

For those of you who haven't heard of the Penguin update - Penguin was a Google algorithm update which was designed to reprimand sites using webspam tactics in the Search Engine Results. Cheeky tactics used included; overuse of exact match anchor text and building links from unrelated sites and blog networks. If you think your website has been affected by the Penguin update, it's essential that you conduct a full link audit. If you have purchased a pre-existing domain, it's also essential that you conduct a link audit. Whether you can be bothered or not, you are now responsible for your new site's link history - no matter how good or bad! (See internet marketing services).

It is worth comparing this example to that of buying a property - if it is not brand new then that property is likely to have had previous owners. When you view the property prior to purchase, you are sure to notice any obvious flaws at first glance, but you won't really know if there's any structural damage unless you pay for a surveyor to take a look. Let's say having purchased the property, the boiler stops working within a few months of moving in. You couldn't go back to your agent and say "But I've only been living here a few months. It's not my fault the boiler has broke so I shouldn't have to pay for it". It's your property, your boiler and your problem and the same goes for the pre-existing domain that you have purchased.

Bearing each of the following points in mind, when you buy a pre-existing domain, it's completely necessary that you conduct a full link audit of the site's link history, in order to know what you are getting yourself into. Each specific link should be visited in order to decide if it's going to assist or obstruct your SEO. Any glaringly obvious problems ought to be dealt with ASAP in order to avoid getting any search engine penalties.

If you want to deal with a professional SEO company with lots of experience and the ability to help you out, see about seoessex.co.uk.