You need basically two things to set the stage for a profitable business; the trust of your audience and time to earn it. Basically, no matter what you want to accomplish in business, figure out what has to happen in order to meet that goal; then go make it happen one way or another.
Your sites' design could possibly turn-off people to the point where they hate it and leave, and so it is smart to give it some serious attention. We all want to do business with someone who has their act together, and that is along the lines of how people look at these things. What happens with first time visitors is that they make a decision in roughly two seconds about whether to stay or leave - kind of brutal, we think. When the first impression about your site is not good, then it does not really matter what they think because they will be gone forever. One of the attractions with blogs is you can find beautiful designs that are "done for you."
Turning our attention to your content, it has to be the very best it can be in order to really have the effect you want it to have. You can have well-written content that consists of old, rehashed information they have already seen - so just being able to write well is never a slam-dunk guarantee of anything. Everything you produce in the form of content must get the job done, and that is a non-negotiable item. Some markets are more information intensive than others, but just make it a policy that everything you publish is solid in terms of being factual. They have to be able to grasp what you are telling them, and that all goes back to talking to them in their language. Never do your research at the article directories because that is where every other lazy marketer does theirs.
A contact form page must be on your site if you want to be taken seriously and look legitimate. For the very best impression possible, get a cheap 800 number and give that out to your visitors. We have done this, and not once did we receive a call about anything, but we have no doubt that it made a good impression. A site is not necessarily a scam operation just because they do not have a number, but we know scam sites do not have number on their contact page if they even have that much. You know what you like to see with legitimate and credible businesses, so just do the same thing. It is never too late to make the effort and turn things around to build more credibility and trust.This information was brought to you by http://vibrantviews.hubpages.com/hub/5-Steps-To-Help-You-Choose-Your-Reading-Glasses, your source for all things related on rimless glasses.
Sunday, September 25, 2011
Acquiring and Maintaining Market Trust In You and Your Business
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