Three Tips to Raise Landing Page Conversions

Every Internet marketer should be well aware of how important an effective landing page is for the success of his or her business. The landing page can be the one diving line between failure and success. If you do not pay proper attention to creating a solid landing page your profits and conversions are likely to pay the price. Use these three tips and you are sure to build a better landing page.

You create landing pages with the expectation of favorable results. There are many things you can do to make your page convert but one of the most effective is video. In fact, video is quickly rising to offer a better conversion rate than written text. More people are accustomed to seeing video streaming online these days. Tone and inflection also come across much better in video than in text content so it's easier to connect with your audience. Your audience is more engaged in watching videos than in reading text. With this in mind there is a growing number of marketers including video on their landing pages. Look closely at this unique section get yourself some reading sunglasses and study meticulously.

The ad for you landing page is your headline, and people will often read the headline and then decide to not read any more. All you need to do with your headline is make people want to read the very next line - that's it.

You must test and optimize your headline because it's the only way you have a chance at good conversions. It's well worth your time to take the time with your headline, and then the smartest thing you can do is test. Once you have an effective headline in place, then you can test your body copy; you'll see your conversion rate start to climb.

Last but not the least; when you're writing the copy of your landing page, use the AIDA formula. Using AIDA, your headline will serve to grab the attention of the visitor, the beginning paragraphs to invoke interest, the benefits to create a desire and then finally get them to take the action. This formula has been proven time and again by copywriters, which gives you a good enough reason to apply it. The reason why it works so well is because it follows a flow. It takes the visitor by hand towards taking the desired action. So in a way, if you get this formula right, there's no way you won't succeed. Use these tips on your landing page and your visit will enjoy slow and steady growth. Apply these principles often for a better and better response.