There is a lot of work (both in thought and in actual preparation) that is involved in launching your own membership site. However, for the most part, launching your very own membership sites isn't as difficult as it seems. If you've got a good idea and you execute it well, there isn't any reason that you can't find success.
Understand Your Strengths and Weaknesses: It is a good idea to be very aware of your strengths and weaknesses, particularly if you want to see how you measure up against your competition and to move ahead of where you start out after you launch your site. Offer yourself the support you need to overcome your limitations and make sure that you offer your members as much value as possible. It is also important to know who your major competitors are so that you can study their approaches and use that knowledge to improve your own strategy. Check out the opportunities available to you and figure out how to get them to truly work for you while minding your strengths and weaknesses. Evaluate yourself against your competitors which should give you more room for growth.
Quantify the Economics of Your Website: There is a lot that can be learned by studying the economics of a particular website. This is another way of saying that you need to made as valid assumptions as you can so that you have some ground to work on. If your site is one of the freemium business models (a site with premium and free memberships) you should be able to analyze the likelihood of free memberships and paid memberships in numbers. Try to ask questions like "how much do annual subscriptions cost?" Do you have any other revenue sources available to you? How much will you spend to get new members? For how long can you keep the paid members happy? You'll have a much easier time solving problems in creative and unique ways if you know the answers to these questions.
Contact Information is Key: As soon as your site launches you need to make it was easy as possible for traffic to contact you when they want. You want the people who are quick to adopt your site and membership to be able to contact you if they run into any glitches or snafus. People want to get what they paid for and it is important that you correct and fix any bugs and problems that your members run into.
You'll have lots of hurdles to clear after the launch of your site and the only way to truly take care of them is to get a really good start. When you put forth an honest effort into your pre-launch your actual launch and your post-launch phases should go well too.
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