How To Use Twitter's Direct Message Autoresponder

There is no reason to fear Twitter, even if you have heard all kinds of horror stories from failed IM marketers, because chances are great they did not do so well in the relationship marketing department - but you can. Get used to the idea of contacting all new followers with your Twitter autoresponder because that is the best way to say hello and let them know you are different. Check out our solid tips for how to use this feature.

There's absolutely nothing that can replace the power of value, and this fact doesn't change when you're dealing with your Twitter autoresponder. How many times have you received an automated message containing garbage or junk that was supposed to be content? You will make a terrible impression on any new follower if you send them a promotional DM (direct message) as an automated response for following you. One thing you really must do is know exactly what it is you need to be providing to those who follow you. Just remember that your goal is to create a positive rapport with those you follow and who follow you.

Tracking the performance of your links and making them measurable is important because without that, you'll simply be shooting in the dark. By creating a unique link by using one of the free services out there, you can track and measure the effectiveness of your direct message, and actually improve your performance in the long run. One other obvious and important place for tracking results is with the autoresponder message you send out to new followers. If you want to do well with any type of ad or marketing campaign, then you need to put tracking in place. Quite often it is hit and miss with advertising, but sooner or later you will hit and be able to take some cues from that campaign.

One thing that is not within your control is if your followers use their Twitter email alert function, and if they do then that will benefit you. This can be a little confusing for newer users, so merely be very sure about how you use the various features. It's important that you make sure that such situations don't come up, especially when you're trying to make a good impression on your new followers.

Once you start understanding the real potential of a Twitter autoresponder, you'll see how it helps you create even more effective relationships with your followers, and lets you get the most out of them.

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