Sunday, November 20, 2011

Ways to Make Your Website Conversion Friendly.



By starting to build a strong foundation right from the start, overtime you will be able to succeed at achieving a high conversion ratio for your website. Sooner or later, a website that doesn't have a strong foundation will fall apart. In the article below you will be given some tips on ways to create this strong foundation so that you will be able to achieve more conversions to your site.

The Call to Action Should be Repeated Several Times: It's not always enough to only have your call to action at the conclusion of your offer or page. You can sometimes convert someone mid-copy, so why make them read to the end if they might be ready to make a purchase in the middle of your offer? You want to make it very easy for your visitors to take action, so don't make them look for the "buy" button or have to figure out what they have to do to order or opt in. The more clear and numerous your calls to action are on your site, the better your conversions will tend to be.

Use Contrasting Colors: In order to optimize your website's design and at the same time to get important buttons and messages across, you should make sure you're using contrasting colors because this will help your visitors/prospects easily understand and know what's important. If you want to increase conversions, it's important to set up your site so that everything is easy to read and people enjoy looking at your content. You can often get better results by making small changes, such as using more contrasting colors on your site.

Using Relevant Images: Your website isn't the new circus in town, rather it should be looked at as a relevant place for your target audience to find the right solutions.

This is exactly why you should be careful when using images on your website; don't use any cheesy images that you think would look well on your site. Relevancy needs to be the focus and that means that each image used needs to be relevant and in line with the interest of your target audience. The reason why you insert images in a webpage is mainly because you want your visitors to identify with what you're selling and feel comfortable on your site. For instance, if you're selling an eBook on "Dog Training" on your website, then an eCover graphic depicting it will prove to be a perfect image that's not only relevant, but also gives a real feel to the virtual information product that you're selling. Always remember that raising your conversion rates is not going to happen right away; it takes consistent effort and happens over time.

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