A landing page that gets the job done is what you will need if you want to win with PPC advertising. There is nothing worse than working hard at PPC and getting nowhere due to lack of conversions. A well optimized landing page for your PPC campaigns will be guaranteed to put a smile on you.
The design of your landing page may make a difference, but we do not suggest you take chances with cheap looking designs. It really is necessary to create highly targeted landing pages that are for every distinct product you promote. Most of the time people do not click just for the heck of it, and so that means most people want to see what you are promoting. The last thing you want is to make people feel they are not at the right landing page.
The whole point about your landing page is that it needs to be tightly focused on one thing.
Presenting an excellent design to your visitors will have a good effect. People use different monitor resolution settings, and that is something you need to check for your landing pages. Another important area is how your page looks in different browsers that people use. You could easily suffer low conversions because people will think something is wrong with you. This and much more can lower your conversions, and they have to be remembered. You must use a strong call to action, and make sure it is highly visible.
Never make your visitors look around for what you want them to do. All of the factors that matter have to be clear to see by all.
The call to action on your landing page must be there and also be prominent. It is not recommended to conclude that visitors will intuitively know your call of action. Make people have no doubts about your call to action. If you want people to optin, then tell them they need to enter their contact information.
You can have a huge impact on your conversions through simple optimization of your landing pages.This information was brought to you by http://www.wigs-us.com/all-accessories.html, your source for all things related on wig stands.
Friday, November 11, 2011
Developing High Conversion PPC Landing Pages The First Time
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