When writing e-mails to your clients, I suggest that you always include a call to action. Another thing I really like to do, autoresponder system will need you, because of the CAN-SPAM Act law, to put in your contact data, your name and all that kind of thing and have an unsubscribe button.
Usually what I can do is, I will put one of these dashed lines. I will get to the end of my e-mail, I could press enter, enter, enter, enter, far down, then I can put the dashed line. What that does, when the message gets sent out, it pushes that unsubscribe under the fold. This decreases the chance of someone unsubscribing. If I wrote a very short e-mail say about my SEO products, and then it has got unsubscribe, if they want to dig a touch deeper they can. I'm not going to stop them from unsubscribing away my autoresponder system, but it is a great way to scale back your unsubscribe rates.
I often do text, I am not one for doing html. We just had a launch just lately for the Web Trading Mastermind, it did well and it gives an instance of the way that I do e-mail.
There is the link at the top there, the way that it's formatted to sixty-four characters wide. I could tell them exactly what to do, there's a call to action : 'Check it out and tell me what you believe. Push the link below.' There are a few points in there and that is the way that I structure my e-mail.
Then the concept of monetizing : the database is a goldmine for any internet entrepreneur. When you build up your database, then you can continue to market to that data-base with the aid of the best autoresponders. So there are lots of things you can do. When you get over 250-300 subscribers, begin to do things. Survey your clients, ask them what it is that they want : what's a great product and service that they are desiring. How can they wish to consume info?
If you run a survey, you can find out more about that avatar. How do you find out about who your perfect target market is and what it is that theyre doing? If youve got a data base, you could email that data base a survey, using a service like SurveyMonkey, with a series of five multiple choice question and answers and then you can find out exactly what it is.
We did that for the trading data-base and I found out they are all males, they are over 50, they wish to trade part-time, they don't have much time, they like DVDs and stuff like that. I found out a complete series of information so when I next create my information product, I create what it is that they are attempting to find.
SurveyMonkey is probably a professional service to use for surveys aside from a great autoresponder system. It's quick, it's straightforward and it's cheap. We have got a SurveyMonkey review that you can check out. You can just build surveys and you send an e-mail to your list and say, click this link here to finish the survey. You might provide incentives for finishing the survey if you're finding you're not getting plenty of folk filling it out.
Thursday, November 24, 2011
Making The Most Out Of Autoresponder System
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