Split-Testing Your Landing Page - What You Need to Know

Doing split-testing on your landing page will help you in lots of different ways when it comes to raising your conversion rate and get a better return on your investment. You can't just make assumptions about the things that make your landing page tick because the only way to know for sure what you need to improve or to change is to do consistent split-testing. If you work regularly just in this one area, you'll see much better results than you would have gotten when you first set up your page. Use the following tips to immediately improve the efficacy of the split-tests you do on your landing page.

When you create your landing page, it is important to think about testing your overall copy--pit the short form copy against the long form copy. Sometimes long copy is what gets the job done but other times, short is better. So it all just depends on things like which markets you want to target and which offers you want to promote, etc. When you've carried out your split-test, you will know for sure which results your niche will give you and which copy is the most important. Having the right kind of copy on your landing page will definitely aid in getting you a higher conversion rate and helping you understand what your target audience actually wants.

Experiment with your headlines' colors on the landing page to see if changing it will make any real difference. Sometimes having brighter headlines gets more attention from your potential buyers and other times soothing and subtle colors are what help get the job done. The colors you choose for your headlines are totally up to you but you should still try to remember that your split tests are important and the data they reveal to you is something you shouldn't ignore.

Your headline should have quotation marks and the first letter of every word within it should be capitalized. Plenty of people have found success through this approach and you can too but the only way to know for certain is to do split-tests. You'll see a clear shift in numbers by making such small changes, which actually make a big impact. You need to make sure that you don't ignore even one opportunity for split testing because testing is what brings in the best conversion rates possible. If you want to reach long term success through online marketing you need to understand the various secrets behind getting your landing pages to work. And, as you've already learned, the simple secret to success isn't anything more than doing consistent testing because that is what tells you exactly which elements most need to be changed. As time goes on, you will see that the results gained through split-testing help you create better landing pages from the beginning up. So the only thing that you need to focus on right now is the way you test your landing page.

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