When you actually stop to think about what actually affects the ability of a landing page to convert, you uncover a lot of basic truths. All landing pages are made-up of the same things - graphics and words. What you have to figure out, with some help, is how you combine those two elements in the right way. It's important to touch on the emotions--the soul and the heart of every reader. It's important not to confuse that as something that is deceptive because it is not the same thing at all. Remember that every single purchasing decision is emotionally based and you are using yours to sell something. You have to figure out what your audience finds the most important and how to combine that with those two important elements to better "speak" with the people who read you. One thing that is frustrating for beginners is sometimes reading about IM, but the person who wrote it thinks the audience has a knowledge base already created. You can think of that in terms of background information that has been learned elsewhere about Clickopp or through experience.
That is one possible area for causing confusion with those who do not possess the fine details about the topic being discussed.
Just remember that as you go forth because we guarantee you will see what we are talking about. Beginners will almost never realize what we have just explained to you, and now you have perhaps your first edge over so many others. That is one reason why people hire mentors or become a part of a marketing group where you can ask those who do have more experience than you.
There are so many different design approaches to take to a landing page. There are page designs that are full of doodads, some that are artful and some that are incredibly minimalistic. We've been noticing that the landing pages that are built for Internet Marketers are often more of the latter. Maybe the approach here is that the audience already knows what's what and only wants to have the information. Interestingly, those landing pages designed for niches other than internet marketing tend to be the opposite. One thing is certain, you do not want to make your page so busy that it distracts from your focused and specific message. All web based businesses have certain characteristics that arise solely because it is the internet. However that is all old hat to people who have been in the IM game long enough. You need to be prepared as much as you can be so if something does suddenly impact your business you can respond quickly. You can test the methods you are reading here, and Limitless Profits can be tested for sure but make sure you look at it in a strategic or long-term way. Usually some methods can be related in some way to other things that may eventually become issues, overall. Everything you do when you are marketing and advertising your business puts you on the line to some degree, but that is just the nature of business.
The landing page has quite a lot going on in quite a small space when you compare it to the rest of your website. It still lends an awesome air of responsibility to get you so many fresh leads for your business. Try to remember that everything needs to be laser focused on your core message. You don't need a lot of extensive navigation because what you want is the reader to actually complete your call to action. No matter what niche you choose you need to figure out how much copy is best. But even with non-internet marketing related niches, you do want to keep the copy very tight. Perhaps right now you are reeling with the thought that there is more to learn and even more that we did not cover. We hope you have enjoyed our article on Wealthy Affiliate Review and all that can be done with it, and the cool news is this was just a taste. There is always much more in-depth knowledge to be found, and there can sometimes be a substantial amount depending on what it is.
Sure, there is a learning curve that you have to tackle, but do not lose momentum out of fear that you do not know enough to get started.
There is more wisdom than you realize in the admonishment to take things one step at a time. When you are working on your business, you need to be creating something toward that end or actively engaged in marketing activities.
Consider how you read web pages -you're far more likely to scan a page for points of interest than you are to absorb every single word on the page. That is all right because that is what just about everybody does, and that fact is supported with research. You have to keep this in mind when designing your landing page. Your landing page has little chance of converting effectively if you ignore this fact. In most cases, the problem lies with an insufficient amount of white space on the page. The longer your paragraphs are, the harder it will be for readers to skim your page, so limit them to four sentences or so. Another practice to stay away from are sentences that are too long. You might think that there is way to much to learn about proper landing page design but the truth is that there is not. But it's plausible that if you're new you might feel differently. The really important thing is to simply immerse yourself in the educational process. It is important to learn how things really work and that is the only real way to know what will get things done for your audience.
Wednesday, December 21, 2011
Best Methods for Designing Successful Landing Pages
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