Do You Know What The Client Wants?

When a potential client calls and wants a website, you are more than happy to help if you are a web designer. You show them your work, explain how your work is better then the rest and sell the person on the importance of Web Standards. Do you think that a client wants to hear all about Web Standards? Chances are, they don't really want to hear about it. They do want to here how you are going to make there website a success.

This does not mean that Web Standards are not important or that you should not follow them, and yes you should tell your clients that you build websites using proper coding. But this is what they expect from a web developer, otherwise they would be trying to build a website on there own.

The responsibility of a web developer includes explaining to a potential client what it takes to make a website successful before they pay for your services. To most people, they still think that building a website is all you have to do in order to have visitors show up at your door and beg to buy your products. Knowing better, what a web should then make his novice clients aware of this. No client should think that a website will be a success without spending money on advertising. If advertising or SEO optimization is something you do not offer to your clients, then you should be prepared to recommend companies that do offer such services.

It is very important to remember that if a client's website is a complete flop they will put some or all of the blame on you. Especially if you did not explain the pitfalls of owning and operating a website. But if you promote their website or teach them the ins and outs of promoting a website, then it is possible they will end up to a satisfied customer. There are a lot of customers that are referred to my company by existing clients and I believe the reason for this is because we do not just build a website for them but teach them what it takes to be an online success.

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