Email Marketing - Clarifying The Email Opt-in Jargon

If you are a beginner with your web business, then avoid worrying about mistakes because you are sure to make them. It can also be supremely frustrating when you have not the slightest clue that you do not know everything. Of course you have to learn something, but you will be better off if you adopt the right attitude in the beginning. For the beginner to email marketing, you have to know more than autoresponder, optin box, freebie and subscribers. The jargon and terms related to email marketing are not hard at all, but you must know them as soon as you can.

The expression, above the fold, is not unique to email marketing but is still relevant in certain situations. This is really easy to understand, and it simply refers to that area of the site which is visible prior to scrolling down. Ensuring your email subscription optin box stays above the fold is important for optin conversions. You will have to place it there if you have a static site, and blogs have a default setting so it is up there and in the best place. As you can imagine, doing this will make your optin box in the site of people when they are on each page. PPC advertisers have learned that Google does not want to see the optin box that high up on the page. The safest route so many list marketers prefer to take is the double opt-in, or sometimes called the confirmed opt-in subscription. In this process, you are gaining permission to send commercial emails plus the person is verifying that permission given to you. Yes, there is an additional step involved, and there is one possible compelling reason to do it. Sometimes a person will forget they have subscribed, or maybe they may have an ax to grind, and they accuse you of spamming them. All that does is cause trouble for you, the list owner, because you have to prove your innocence. If the person had to double opt-in to get on your list, then your autoresponder service will have a record of that.

The single opt-in lacks the confirmation step that the double opt-in imposes on the subscriber. Obviously, there is no record of confirmation the person actually subscribed with the single opt-in. However, this method is still very popular with marketers because it increases the rate of subscriptions. Yes, people can be fickle at times by signing up to be on your list but never clicking the confirmation link they receive - if you use the double opt-in. With a single opt-in, the person gives you their contact information, and then they are merely sent an email stating they have subscribed. What we have discussed in this article pertaining to important factors for email marketing are vital for you to know. If you are new to marketing on the web, or want to be an email marketer, then you should learn about these concepts and practices. Gaining as much knowledge and information as you can will make you a more informed business person.

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