non-stop traffic formula If you're involved in any kind of marketing, one of the most important skills you can acquire is copywriting. You may not have any ambitions to do copywriting, but you can still profit from many of the tactics used in this art. For landing page considerations, you should study headlines, bullet points, any copy elements found in sales letters, and writing in the proper format. Once you have such skills, you can use them in any number of ways, landing pages included of course. There are many places you can go to learn more about copywriting, though you should be certain that it's being taught by someone with real authority in this field. http://www.themobilemarketingmachines.net/
You need to at least try to imagine what what your reader is thinking; there's lots happening there. Your landing page visitor will have read your page and will be trying to take all of it in. They're going to be worried about whether or not they're doing the right thing plus a lot more. If your landing page is linked to any kind of offer, like an affiliate based offer, you'll need to both restate and emphasize just how much value the offer has. So when the person clicks on the link that sits on your landing page you can send them to another page that has a list at the top of it. The list should reinstate just how much value they will get from their offers. A basic list of bullet points when you word it well can add so much positivity and clarity to things.
You need to figure out the best message that will be as effective as possible for your opt-in box. Try to figure out what happens when a person wants to buy and is just on the brink of making that final decision. A good sales person will know just what to say to move that person in the right direction. The situation on a landing page is similar because nobody who lacks interest actually visits a landing page. It then becomes a matter of saying just what a very highly experienced and skilled sales person would say. Check out the clincher messages on other landing pages (you can find them above the opt-in boxes). painless traffic
In all likelihood, you don't often read every word of most web pages, but instead scan them. This has become the usual practice when surfing on the internet, and most people do this. For this reason, an effective landing page has to be "skim friendly," so people will feel comfortable when they see it. A landing page that doesn't take this into consideration will not be very effective. If you've created a landing page and you see that it's not really conducive to this kind of skimming, you can remedy that by adding more white space. Keep your paragraphs as brief as possible. Another practice to stay away from are sentences that are too long.
Landing pages are so much more complicated than people realize and the newbie IMer typically don't have a real clue. It isn't any real surprise then, that a landing page doesn't get the job done for them and doesn't perform well. When you don't have a good grasp on the unique nature of how landing pages work and all that is involved in them, you'll just be shooting into the dark.
The good news is that you can counteract all of that with good research and learning and put in a good testing program.
Thursday, December 1, 2011
Helpful Methods of Raising your Landing Page Conversion Rates
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