Saturday, December 10, 2011

Stickiness Essentials for Your Business Blog



Any new blog has to break into their niche market and convince people of the value to be found there. You have to show people with your content that your site is worth not only a bookmark but their future time. Strive to achieve what is known in the industry as the sticky blog because when that occurs it means people love your blog. Of course the opposite is true, and a blog that cannot convert readers has a problem, somewhere. We will discuss three topics or strategies that are proven winners with boosting how sticky your site becomes.

You can be very polite or just be politely direct with blog visitors, and we are talking about subscribing to your blog in some way. You know already about the importance of placing images above the fold, well you should not stop with that and use it in other places. If you are working on your first blog, then put this down as something to plan on. A lot of blogs do not give enough attention and effort to getting subscribers for their content and that is a mistake. Educate your readers about how they can subscribe to your blog. While a lot of people have seen the term, RSS, we venture to say most have no real idea about it. It is likely that a percentage of visitors are not all that tech savvy which is where the power lies in this approach. Market your RSS feed subscription, and you can create any kind of copy or format you want. Also consider you can test and make adjustments until you find what produces the best conversions.

There are different strategies that follow the idea of creating a series of related posts about a topic, and this is to encourage people to want to return. Always give good information, but in this case you want to make it better and better with the series. You can succeed using this approach, but it is not something you should try every week. If you really think about this, you will find quite a few things that are possible.

One of the main things that you need to concentrate on is consistency. You will find that time is required to create a powerfully sticky blog, but the wait is worth it.

Sure, there is a lot to do, and it can seem overwhelming, but you will get quite used to it if you put time into it. Nothing works so much like constant action, and do not get discouraged if you have to make a few starts at it.

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