The conversion rate of any website can be improved if the appropriate steps are taken. It doesn't matter what kind of niche you're targeting, as long as you're able to convince your prospects that your product/service is what they are looking for, and win their trust, they will buy from you. The following are some ideas for quickly turning any website into one that's more conversion friendly.
Simplify the Navigation. The Top of the Page is Crucial: You should put the most compelling part of your message where people will look first -at the top. If you insert the main benefits of your offer at the top, people will want to find out more and continue down the page. This is different than having the content above the fold, it's actually on the top. No matter what your product or service may be, you should site the main benefit it has to offer as the headline or heading in order to get people interested. If you're looking for a simple way to make your site convert better, take a close look at the top of your page.
Relevant Images: For your target audience to find your website as a place that they can find the right solutions that are pertinent to their needs, your site shouldn't be seen as the new circus in town.
That is the main reason why you need to be careful in choosing images for your website; so even though you might think it look good on your site, don't use cheesy images. Every image should be in line and relevant to the interest of your target audience, so focus on relevancy when including images. The main purpose of putting images into a webpage is so that your visitors will identify with what you are selling and feel comfortable on your site. "Dog Training", then a graphic of the eCover would be a great image to include on the website.
Use Bullet Points: Explaining what your content is about and what it contains is not just about information, but also about its structure. Not only will bullet points make it easier to scan your contents, but they can be used to make the important benefits/advantages stand out from the rest of your content. Not only will the bullet points pinpoint what interests your prospects, but it will make your site more readable. If you have it listed in bullet points, then someone browsing your site looking for a particular feature of your product will be able to find it easier. Once your conversions start to increase after applying these tips to your website, you will know that it was worth the effort.
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