Achieving a high conversion ratio for your website is something that you can be successful at overtime, if you start building a strong foundation for it right away. Without a firm foundation a website will fall apart sooner or later. Ideas on how you can create this strong foundation so that you can achieve bigger conversions on your site is given in the following article...
Make Navigation Easy:
There's something about a website that focuses its efforts on getting the navigation right - you instantly fall in love with a website that doesn't fall short when it comes to helping you navigate. No matter the size of your website, if your prospects can't navigate through your site easily, then you will obviously experience bad conversions. So that your visitors/prospects can find what they need, whether its the contact page or something buried deep in the archives, you need to do whatever you can help them.
Using Relevant Images: Be careful not to make your website the new circus in town, but make it a relevant place that your target audience can use to find the best solutions.
And while you might think that cheesy image will look good on your website, it is important to be careful about what kind of images you use. The focus should be on relevancy, which means that every image should be in line with the interest of your target audience and should be relevant. The reason why you insert images in a webpage is mainly because you want your visitors to identify with what you're selling and feel comfortable on your site. Say for example you are selling an eBook on "Dog Training", then including an eCover graphic would be a relevant image that will give a real feel for the virtual information product you want to sell.
Easy to Read Text: The choice of text, its size and color can make a difference in your sites conversions. Be careful to use a text that is user friendly on your webpages and also use a size that works best for your visitors. Don't use a tiny text that's gray in color on a white background because that'll prove to be a huge turn off for your visitors and make them leave your site without taking any kind of action. If your content is such that your prospects have difficulty reading it, how can you expect them to be convinced to buy from you? Or even opt-in to your newsletter? Every detail matters, so keep thing simple on your webpage, including the fonts. You may find your visitors taking the action you desire if you focus on getting them comfortable with your site and making them feel its the right place for them. Offer Real Testimonials: There are many websites that are unethical out there that will use fake testimonials to show their prospects that their product is valuable. But this particular tactic will backfire, because the average Internet user has changed and is much more educated today.
Because people want to prove if your testimonial is true or not, they will take the time to analyze it. Make sure that you use real testimonials from your real customers with their picture if possible, or an even better idea is to ask if they would give a video testimonial which would be even more convincing. To get more sales and improve the conversion rate, is really isn't necessary to make major changes to your website or sales process While the tactics discussed above are simple, if you implement them, you will see better conversions coming your direction soon.
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